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India’s largest discount broker, Zerodha has applied for a mutual fund license. It has good knowledge about the stock market and a deep understanding of investor's behavior. Now it has focused on bringing transaction costs down in its discount brokerage business. If everything goes well then Zerodha will be able to start its asset management company (AMC) this year. Four million trades a day on the exchanges are handled by Zerodha. It launched the 'Coin' platform for direct investment which is very attractive for retail investors.