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Amazon is all set to enter in a highly competitive food delivery space dominated by players Swiggy and Zomato. With its already huge investments in a two-hour delivery supply chain for the Amazon Now portfolio, the U.S. e-commerce retailer is piloting its much-anticipated food-on-demand project in parts of Bangalore. This comes at a time when Swiggy and Zomato have cut discounts and tightened costs. Also, Uber withdrew from food delivery operations in India after selling UberEats India to Zomato last month in exchange for 10% stake.