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Zomato is using social media platforms along with television to give food covetous looks. So that they generate craving in foodies' minds. For this purpose, They started a new campaign titled Mat Kar Ichha Control, Zomato Khol. Through this campaign, they are giving their message that users can take advantage of its app and fulfill the food cravings. They run this campaign also on Twitter and Instagram to amplify digital conversations, including interactive digital engagements.